Home » Brand Directory
Glasgow:Scotland with style
Launched in March 2004, Glasgow: Scotland with style® took its inspiration from Glasgow’s world renowned cultural icon, Charles Rennie Mackintosh and the Glasgow style movement of the early 1900s.
The brand has been developed with the objective of generating the customers to sustain investments already made in the city region’s visitor and business infrastructure and to attract new customers.
Since the brand launch to December 2006, an additional 360,000 visitors have come to the city, resulting in £41.7 million in economic benefit.
At Glasgow City Marketing Bureau our role is to reposition the destination in our international and national markets and fulfil the role of brand brokers engaging with business to multiply brand exposure and deliver tangible results through wider recognition of the city’s values.
Major brands and businesses are using Glasgow: Scotland with style®, embracing it with their own activity as a way of differentiating themselves to the national and international markets in which they operate, and for assistance on how to join them we can be contacted at :
Tom Rice, Head of Brand
Tel: +44 (0) 141 566 0813
Fax: +44 (0) 141 566 0855
E Mail: tom.rice@seeglasgow.com
Marie McDermott, Brand Development Manager
Tel: +44 (0) 141 566 0814
Fax: +44 (0) 141 566 0855
E Mail: marie.mcdermott@seeglasgow.com
Downloads
Detailing brand rationale and strategy, activity and results to date. (3.58 MB)